John Quaif
Director
A founding Director, John is also our ‘Investment & Pension Specialist’. He has worked in financial services for over 25 years and has a great deal of experience in dealing with all aspects of financial planning. John contributes to a local investment panel that is responsible for selecting funds used in the Choice Investment Portfolios and has also featured as a Pension Expert on BBC Radio Solent.
Dealing in an area that is sometimes viewed as complex and highly technical, John has built a reputation of being able to explain things in a way that is easily understood.
Chris Croake
Director
“Offering independent advice is essential but so is offering the highest level of customer service. ‘Choice’ prides itself on offering independent advice for your mortgage and life insurance arrangements but also on the service we provide.”
“We will take you through from an initial meeting and guide you through to the day you move into your home. We also like to build a long term relationship with you and will review your mortgage for you as often as you like.”
Ben Kany
Mortgage Consultant
“Knowing the mortgage market as well as I do would make it impossible for me to offer anything other than an independent service.”
“With such variations in criteria and interest rate from one lender to another it is essential to deal with an independent adviser who will research the whole market. I wonder why anybody would choose a restricted adviser where they cannot see the full picture.”
Jon Butler
Mortgage Consultant
“At a time when quality of advice is essential, I feel it is important to offer the highest level of advice available.“
“When many large estate agent chains still only work from a restricted panel of lenders, I am confident in the knowledge I have been able to research the whole of the market to find the most suitable solution for my clients. This can potentially save my clients thousands of pounds in the long term, without the need to walk up and down the high street searching for the best deal.”
Tracey Ames
Mortgage Consultant
“With so many different lenders and rates available it is essential that I can search the whole of the market in order to find the most competitive and suitable products for my clients. As an independent adviser I am able to do this.”
“It is also extremely important to me to be able to provide clients with the highest level of service, ensuring that their mortgage applications proceed to completion as smoothly as possible.”