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Our Proposition


About Us

All of our team have previously worked as independent financial advisers for large organisations. One by one these companies all changed their philosophy and restricted the choices they offer, limiting themselves to advising on the products of a single provider, or those of a small 'preferred' panel. This seems to be the continuing trend in the market as a whole.

We felt uncomfortable having to advise clients under these restrictions, knowing full well there were better products available. We therefore decided to form a company built around the values that we feel are important, and where these restrictions no longer apply.




Our Clients

We like to build long term relationships with all our clients. As life goes on your financial needs will change. Our aim is to always provide the same high standards of service, quality of advice and the widest possible choice whatever your financial needs. We recognise that our clients are at the heart of our business and we will always put your needs first.




Service

In our eyes the personal touch makes all the difference. We will provide a thorough and professional service in a relaxed and approachable manner. We will explain and advise in terms that you will understand and we will always confirm our advice in writing.

We will stay in constant dialogue throughout the advice process and keep you fully informed from start to finish. Once the initial advice has completed we will review your finances as regularly as you require.




Choice

Recent changes in legislation mean that there are three levels of financial advice that you can receive:

 Single Provider / Tied
This means that the advice you receive is limited to the products of only a single company. It is the most restricted level of choice you can receive.

 Panel / Multi-Tied
This means that the adviser is only able to select from the products of a limited number of companies whom they prefer to use.

 Whole of Market
The widest level of choice you can receive. This means that the adviser is able to look at the products and companies from the whole of the market to find the option that is best for you.



In accordance with our values we will always offer a whole of market service.
This will never change - otherwise our name would have to!