Management Team

John Quaif – Director

John Quaif – Director

A founding Director, John is also our ‘Investment & Pension Specialist’. He has worked in financial services for over 25 years and has a great deal of experience in dealing with all aspects of financial planning. John contributes to a local investment panel that is responsible for selecting funds used in the Choice Investment Portfolios and has also featured as a Pension Expert on BBC Radio Solent.

Dealing in an area that is sometimes viewed as complex and highly technical, John has built a reputation of being able to explain things in a way that is easily understood.

Chris Croake – Director

Chris Croake – Director

“Offering independent advice is essential but so is offering the highest level of customer service. ‘Choice’ prides itself on offering independent advice for your mortgage and life insurance arrangements but also on the service we provide.”

“We will take you through from an initial meeting and guide you through to the day you move into your home. We also like to build a long term relationship with you and will review your mortgage for you as often as you like.”

Julie Veale – Office Manager

Julie Veale – Office Manager

Julie has been with Choice since February 2012 and is an integral part of our Team. She manages the office, ensures all the advisers are kept in line, and that Choice Financial Solutions runs smoothly. Julie is the unofficial “boss” and also acts as our Social Secretary.

“I really enjoy working at Choice, we maintain a great balance of professionalism along with a very friendly atmosphere. I like working for a company that cares about their clients and I enjoy building up a relationship with them”

Debbie Quaif - Accounts Manager

Debbie Quaif – Accounts Manager

Debbie is in charge of reconciling all the financial transactions that pass through the Choice accounts, making sure everyone gets paid what they are due in a timely manner and ensuring all the figures are allocated correctly in the Choice accounts. Debbie has been with the company since it was originally incorporated and although officially only working ‘part-time’, as she is also John’s wife, she is never really off duty.

“Working from home has enabled me to raise my family and also support John and Chris as Choice Financial Solutions has expanded. Balancing work and home life can sometime be just as taxing as balancing the Choice accounts but I have enjoyed seeing the company grow and being a part of it all, and as the saying goes, ‘behind every successful man there is a woman’”

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